
Ich hoffe mal, die Unglaublichen knacken den wesentlich weniger inspirierten Finding Dorie noch.
In diesem Sinne:
freeman
China's First $100M Film Pulled from Cinemas After Disastrous Opening Weekend
In the long lead-up to its release, Chinese fantasy epic Asura was promoted as China's most expensive film ever made, with a production budget of over $110 million (750 million yuan). So perhaps it's unsurprising that the film's producers, which include Jack Ma's Alibaba Pictures, decided to take desperate action after the movie opened to just $7.1 million over the weekend.
Late Sunday evening in Beijing, Asura's official social media accounts posted a simple statement saying that the film would be pulled from cinemas as of 10 p.m. local time. After landing in theaters with limited fanfare, China's priciest picture ever would vanish from the scene entirely.
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The statement announcing Asura's retreat from cinemas supplied no explanation for the unprecedented move. But a representative from Zhenjian Film, which is credited as lead producer, later told Chinese news site Sina: "This decision was made not only because of the bad box office. We plan to make some changes to the film and release it again."
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Adding a layer of intrigue to the saga, Asura's backers are now alleging sabotage.
Some 90 percent of all movie tickets are bought online in China and two mobile ticketing platforms currently dominate the market, Alibaba-owned Tiao Piaopiao and Maoyan, partially backed by Tencent. Both services supply average user review scores for every film on release — numbers that have the same controversial power as Rotten Tomatoes' "tomatometer ratings" or Metacritic's "metascores" in North America. A third influential Chinese review aggregator, Douban.com, operates independently of the ticketing services and is known to attract a more discerning, sometimes snarky, reviewer community.
Just as trolls have occasionally gamed Rotten Tomatoes ratings in the U.S., Chinese studios have sometimes alleged that their scores were unfairly hurt by fake negative reviews — or that the competition was boosted by purchased positive ones. Such ghostwriters for hire are known in China as "shuijun," a pejorative term that literally means “water army,” because companies pay them to “flood” forums with fake reviews.
Asura's producers are now alleging that they were targeted by a particularly aggressive "water army" attack. In a second social media post, they say they discovered a large number of 1/10 reviews for Asura posted to Maoyan by suspicious accounts immediately after the film's release. Describing the episode as "the shame of the industry," they say a sizable discrepancy soon emerged between Asura's early average scores on Maoyan (4.9/10) and on Alibaba's Tiao Piaopiao (8.4/10).
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A more obvious explanation could be that the film opened against uncommonly strong competition. During the same frame that Asura debuted to just $7.1 million, holdover blockbuster Dying to Survive added $69 million for an 11-day total of $366 million, while veteran actor-director Jiang Wen's much anticipated period action movie Hidden Man opened to a healthy $46.2 million. Both films also have been critical favorites: Dying to Survive ranks at 8.9/10 or higher across all Chinese platforms, while Hidden Man has an average score of about 7.4/10.
The available tracking data also suggests that the usual makers of a bomb — low audience interest, weak marketing — also probably played a part. "Based on our tracking, pre-release market heat for this movie was quite low — below average," a representative for Beijing-based market research firm Fankink told THR Monday.
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HollywoodReporter.com
Hier noch ein Artikel dazu, bei dem aber auch herausgestellt wird, dass ein "Die hard"-Ripoff einfach nicht gerade gut zieht...SFI hat geschrieben:Müsste aber bei all der angeblichen Beliebtheit doch egal sein...Dwayne Johnson ist der größte und beliebteste Action-Star der Gegenwart - aber das ist sein fünfter Film in 14 Monaten, was vielleicht ein wenig zuviel ist, wie Branchen-Experten glauben.
Box Office: Is 'Skyscraper' Dying Hard Due to Dwayne Johnson Overexposure?
Hollywood's busiest actor had five movies hit the big screen in the past 14 months — and has four more slotted to open in 2019...
Ganzer Text:
https://www.hollywoodreporter.com/news/ ... ed-1127192
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